Fabien

Notion electric purple

Notion's original paid landing page

Wiki Google Search

HashiCorp darkpurple

Notion frost blue

HashiCorp frostblue

HashiCorp email example

Slack - electric purple

The headline, description, and image dynamically change for users clicking through on "wiki" search terms

Personalized version of Notion's paid landing page

Data Explorer in Mutiny

Notion white

Notion mobile test

Slack - blue

Slack Dave Jake

Slack dashboard

Notion deep purple

HashiCorp electricpurple

Slack - purple

Slack - white

caroline

slack diagram

Notion's new paid landing page

Slack Eng Persona Journey

HashiCorp white

Slack personas

HashiCorp sales notification system

Benoit Leggieri

HashiCorp slack notification

Caroline Guo and her team turned massive amounts of user data into an actionable system for HashiCorp's sales team to identify (and win) upsell opportunities

How HashiCorp Used Real-Time Data to Drive More Upsell

Livestorm personalized homepage by size 

Ready to turn your SDRs into superstars?

Join the community of conversion marketers

A Blueprint for Persona-Based Campaigns

Reimagine SDRs to Convert Technical Buyers 

HashiCorp

Want to personalize by company size? You, too, can have it all.

Livestorm Company Size Impact

Increase Enterprise Leads Without Sacrificing Self-Serve

Notion

Get Our Guide to Creating Actionable Personas

Accelerate your buyer journey

Personalize Paid Landing Pages to Reduce Cost Per Lead

Never Miss an Upsell with Real-Time Product Signals

Segmenting web traffic by company size, the Livestorm team was able to personalize for both self-serve and enterprise visitors across channels

How Livestorm Increased Enterprise Demo Requests by 27% 

Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

How Notion Reduced CPL by Personalizing Their Landing Pages

By splitting out their enterprise campaigns by persona, Slack 4.5x'd the amount of enterprise pipeline they influenced.