Fabien

Notion's original paid landing page

Cold-email-problem

Blueprint Electric

Jordan Crawford

Wiki Google Search

HashiCorp darkpurple

HashiCorp frostblue

Blueprint Deep Purple

HashiCorp email example

Slack - electric purple

The headline, description, and image dynamically change for users clicking through on "wiki" search terms

Personalized version of Notion's paid landing page

Data Explorer in Mutiny

Blueprint blue

Blueprint white

Notion mobile test

Slack - blue

Slack Dave Jake

Slack dashboard

HashiCorp electricpurple

Slack - purple

Slack - white

caroline

Jordan-Crawford-outbound-email-template

slack diagram

Notion's new paid landing page

Slack Eng Persona Journey

HashiCorp white

Slack personas

HashiCorp sales notification system

HashiCorp slack notification

Caroline Guo and her team turned massive amounts of user data into an actionable system for HashiCorp's sales team to identify (and win) upsell opportunities

How HashiCorp Used Real-Time Data to Drive More Upsell

Jordan Crawford Impact

Blueprint

Co-Founder

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HashiCorp

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Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

How Notion Reduced CPL by Personalizing Their Landing Pages

By splitting out their enterprise campaigns by persona, Slack 4.5x'd the amount of enterprise pipeline they influenced.

Slack's Blueprint for Persona-Based Campaigns

Slack impact

Performance Marketing Manager

Notion Conversion Secret Impact

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Head of Growth

A Blueprint for Persona-Based Campaigns

Slack

VP Growth Marketing & Director of Lifecycle Marketing

How to send timely and relevant cold emails to prospects. Book more meetings by optimizing for a reply.

Book 3x More Meetings with This Cold Email System