Fabien

Notion's original paid landing page

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Wiki Google Search

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The headline, description, and image dynamically change for users clicking through on "wiki" search terms

Personalized version of Notion's paid landing page

Data Explorer in Mutiny

Notion mobile test

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jake levinger

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Mutiny Conversion Secrets Retool-30

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Notion's new paid landing page

Slack Eng Persona Journey

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Slack personas

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Caroline Guo and her team turned massive amounts of user data into an actionable system for HashiCorp's sales team to identify (and win) upsell opportunities

How HashiCorp Used Real-Time Data to Drive More Upsell

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When Jake Levinger joined Retool, they didn't have a dedicated demo request form. The few leads coming in from CTAs were unqualified. He set out to fix that.

How Retool 2x'd Demo Requests, and Improved Quality of Leads

Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

How Notion Reduced CPL by Personalizing Their Landing Pages

By splitting out their enterprise campaigns by persona, Slack 4.5x'd the amount of enterprise pipeline they influenced.

Slack's Blueprint for Persona-Based Campaigns

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Head of Growth

A Blueprint for Persona-Based Campaigns

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VP Growth Marketing & Director of Lifecycle Marketing

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