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Notion's original paid landing page

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Personalized version of Notion's paid landing page

Data Explorer in Mutiny

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Marketing School review

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Notion's new paid landing page

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Eric Siu Conversion Secret Impact

While Carta served several unique segments, their homepage had to choose just 1 to speak to. That is, before Mutiny. 

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Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

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