Fabien

Notion's original paid landing page

Wiki Google Search

HashiCorp darkpurple

Confluent - white

Confluent electric purple

HashiCorp frostblue

confluent deep purple

HashiCorp email example

Slack - electric purple

The headline, description, and image dynamically change for users clicking through on "wiki" search terms

Personalized version of Notion's paid landing page

Data Explorer in Mutiny

Kelsey and Christian

Confluent frost blue

confluent banner

Notion mobile test

Slack - blue

Slack Dave Jake

Slack dashboard

HashiCorp electricpurple

Slack - purple

Slack - white

caroline

Mutiny Conversion Secrets Confluent-08

Chat on marketing site

slack diagram

Notion's new paid landing page

Slack Eng Persona Journey

Mutiny Conversion Secrets Confluent-10

HashiCorp white

Slack personas

HashiCorp sales notification system

HashiCorp slack notification

Mutiny Conversion Secrets Confluent-07

Caroline Guo and her team turned massive amounts of user data into an actionable system for HashiCorp's sales team to identify (and win) upsell opportunities

How HashiCorp Used Real-Time Data to Drive More Upsell

Ready to turn your SDRs into superstars?

HashiCorp

Join the community of conversion marketers

Reimagine SDRs to Convert Technical Buyers 

Increase Enterprise Leads Without Sacrificing Self-Serve

Get Our Guide to Creating Actionable Personas

Accelerate your buyer journey

Confluent

Personalize Paid Landing Pages to Reduce Cost Per Lead

Never Miss an Upsell with Real-Time Product Signals

Director of Growth & Senior Manager, PLG

Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

How Notion Reduced CPL by Personalizing Their Landing Pages

Confluent Impact

By splitting out their enterprise campaigns by persona, Slack 4.5x'd the amount of enterprise pipeline they influenced.

Slack's Blueprint for Persona-Based Campaigns

Slack impact

Confluent Chat Carousel

Performance Marketing Manager

Notion Conversion Secret Impact

Want to lower ad CPL by personalizing landing pages?

Head of Growth

A Blueprint for Persona-Based Campaigns

Slack

VP Growth Marketing & Director of Lifecycle Marketing

By reimagining the role of the SDR for their self-serve product, Confluent drove a 100% lift in revenue, and made their product even better as a result.

How Confluent Increased Product Usage with a New Type of SDR