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Fabien

Jenny Docsend

Notion's original paid landing page

Wiki Google Search

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Amy Harrison

The headline, description, and image dynamically change for users clicking through on "wiki" search terms

Personalized version of Notion's paid landing page

Data Explorer in Mutiny

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Carta - early stage 

Usman Khan photo

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Notion mobile test

100-personalized

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Carta - VC

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DocSend Survey

Carta - late stage

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Notion's new paid landing page

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Sales Response

Automox

Increase trial signups

Join the community of conversion marketers

Increase Enterprise Leads Without Sacrificing Self-Serve

While Carta served several unique segments, their homepage had to choose just 1 to speak to. That is, before Mutiny. 

How Carta Personalized Their Site and Increased CVR 197%

Carta

Do you want to personalize by company size and drive a 197% lift in conversion rate?

Carta HP and social proof impact

Personalize Paid Landing Pages to Reduce Cost Per Lead

Customize Web Journeys by Persona

Want to drive new product signups with a swag giveaway?

Automox +120 weekly signups

Giveaways That Actually Give You Qualified Leads

Using Mutiny, Notion personalized their landing pages by use case, for competitor terms and by device type. They saw 60% increases in signups and lowered CAC. 

How Notion Reduced CPL by Personalizing Their Landing Pages

Carta (Early stage/Lates stage/VC)

Do you want to increase conversions by surveying your visitors?

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Performance Marketing Manager

Integrated Marketing Manager

Notion Conversion Secret Impact

Want to lower ad CPL by personalizing landing pages?

Growth Marketing Manager

Got some sweet swag to give away? Give your prospects an offer they can’t refuse and turn them into a customer for life. 

Drive 120+ Product Signups Per Week with a T-shirt Giveaway

Sales teams love her for this one simple trick. DocSend increases trial signups by 29% by surveying visitors and personalizing based on their response.

Increase Signups 29% Personalizing Based on Survey Responses

DocSend

Growth Manager

Survey Your Web Visitors and Personalize by Response