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Caroline Guo and her team turned massive amounts of user data into an actionable system for HashiCorp's sales team to identify (and win) upsell opportunities

How HashiCorp Used Real-Time Data to Drive More Upsell

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When Jake Levinger joined Retool, they didn't have a dedicated demo request form. The few leads coming in from CTAs were unqualified. He set out to fix that.

How Retool 2x'd Demo Requests, and Improved Quality of Leads

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By splitting out their enterprise campaigns by persona, Slack 4.5x'd the amount of enterprise pipeline they influenced.

Upsell Free to Paid with Personalized CTAs