ABM

Cold Outreach, Hot Leads

Andrew Gai
Andrew GaiDirector of Digital Marketing

What you’ll learn

  • How to build highly personalized one-to-one outbound pages at scale that include customized URLs

What you’ll need

  • A CRM with contact data
  • A sales engagement platform
  • An outbound website personalization platform that can create one-to-one personalized pages at scale
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The Problem

The Hypothesis

The Solution

The Impact

When a prospect viewed their landing page it was immediately clear that it was built with their needs specifically in mind and that Dialpad had done their homework, understood their business, and were very intentional in their outreach.

These small but crucial bits of personalized information, even down to the URL that the SDR team sent in their email, doubled their clickthrough rate and led to a huge boost in lead flow. 

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