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Conversion secrets

from the best growth experts

We have scoured the earth for the best conversion playbooks to help you be a full stack growth master.

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Editors' Picks

Paid
+60% increase in signups

Personalize Paid Landing Pages to Reduce Cost Per Lead

Fabien David
Fabien DavidPerformance Marketing Manager
PLG
+100% more revenue

Reimagine SDRs to Convert Technical Buyers

Christian Glason & Kelsey Bowman
Christian Glason & Kelsey BowmanDirector of Growth & Senior Manager, PLG
ABM
22% account engagement

Direct Mail Campaigns That Actually Convert

Martin Gontovnikas
Martin GontovnikasSVP, Marketing & Growth
ABM
+442% meetings booked

Break Into New Verticals, 5x Your Leads

Grace Kleaveland Kupczak
Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager
PLG
+27% demo requests

Increase Enterprise Leads Without Sacrificing Self-Serve

Benoit Leggieri
Benoit LeggieriGrowth Lead
PLG
+450% influenced pipeline

A Blueprint for Persona-Based Campaigns

Dave Cook and Jake Meltzer
Dave Cook and Jake MeltzerVP Growth Marketing & Director of Lifecycle Marketing
PLG
+100% demo requests

Create a Demo Request Form Sales will Love

Jake Levinger
Jake LevingerMarketing Operations Manager
ABM
+100% more leads

The World’s Most Effective ABM Program

Ashley Evans
Ashley EvansSales Enablement Director
PLG

Never Miss an Upsell with Real-Time Product Signals

Caroline Guo
Caroline GuoHead of Growth
ABM
+245% CVR

The Secret Ingredient for Crafting Vertical-Specific Content

Robert Bethell
Robert BethellManager, Demand Generation and Marketing Operations

Paid

Paid
+60% increase in signups

Personalize Paid Landing Pages to Reduce Cost Per Lead

Fabien David
Fabien DavidPerformance Marketing Manager
Paid
+52% lift in leads

Double The Efficiency Of Your Ads

Yash Godiwala
Yash GodiwalaGrowth Innovation
Paid
+1500 leads

How to Profitably Grow an Email List with In-Feed Ads

Ognjen Bošković
Ognjen BoškovićGrowth Lead
Paid
-70% cost per click

Using Gamified Contests To Stand Out In a Competitive Niche

Lorna Malja
Lorna MaljaSr. Manager of Global Digital Marketing
Paid
+50% conversions

Match Landing Page Copy to Ad Keywords and Lower Your CAC

Ryan Narod
Ryan NarodHead of Marketing

ABM

ABM
22% account engagement

Direct Mail Campaigns That Actually Convert

Martin Gontovnikas
Martin GontovnikasSVP, Marketing & Growth
ABM
+442% meetings booked

Break Into New Verticals, 5x Your Leads

Grace Kleaveland Kupczak
Grace Kleaveland KupczakDigital Strategy & Growth Marketing Manager
ABM
+32% email response rate

Book 3x More Meetings with This Cold Email System

Jordan Crawford
Jordan CrawfordCo-Founder
ABM
+100% more leads

The World’s Most Effective ABM Program

Ashley Evans
Ashley EvansSales Enablement Director
ABM
+245% CVR

The Secret Ingredient for Crafting Vertical-Specific Content

Robert Bethell
Robert BethellManager, Demand Generation and Marketing Operations
ABM
77% account engagement

One-to-One Offers for High-Value ABM Accounts

Hannah Mans
Hannah MansDirector of ABM
ABM
+200% signups

Give Target Accounts an Offer They Can't Refuse

Thomas Maremaa
Thomas MaremaaGrowth Marketing Manager

PLG

PLG
+100% more revenue

Reimagine SDRs to Convert Technical Buyers

Christian Glason & Kelsey Bowman
Christian Glason & Kelsey BowmanDirector of Growth & Senior Manager, PLG
PLG
+95% more account signups

A Personalized Buyer Journey for Every Company Size

Brynne Burgess
Brynne BurgessDirector of Growth Marketing
PLG
+27% demo requests

Increase Enterprise Leads Without Sacrificing Self-Serve

Benoit Leggieri
Benoit LeggieriGrowth Lead
PLG
+450% influenced pipeline

A Blueprint for Persona-Based Campaigns

Dave Cook and Jake Meltzer
Dave Cook and Jake MeltzerVP Growth Marketing & Director of Lifecycle Marketing
PLG
+100% demo requests

Create a Demo Request Form Sales will Love

Jake Levinger
Jake LevingerMarketing Operations Manager
PLG

Never Miss an Upsell with Real-Time Product Signals

Caroline Guo
Caroline GuoHead of Growth
PLG
+65% conversions

Use Their Name, but Don't Wear it Out

Phoebe Fasulo
Phoebe FasuloDirector of Digital Marketing
PLG
+63% freemium upgrades

Upsell Free to Paid with Personalized CTAs

Benoit Leggieri
Benoit LeggieriGrowth Lead

Content

Content
+873% monthly podcast downloads

Generate Endless Inbound Leads with a Podcast

Eric Siu
Eric SiuHost of Marketing School podcast
Content
10.7% blog conversion rate

Convert Blog Readers with Verticalized CTAs

Shannon Greaney
Shannon GreaneyMarketing Executive
Content
+200 weekly leads

Self-Optimizing Banners to Maximize Your Leads

Usman Khan
Usman KhanGrowth Marketing Manager
Content
30% downloads

The Right Content Offer for Each Persona

Annie Hathway
Annie HathwaySr Manager, Digital Marketing

CRO

CRO
+197% conversions

Customize Web Journeys by Persona

Usman Khan
Usman KhanGrowth Marketing Manager
CRO
+120 weekly signups

Giveaways That Actually Give You Qualified Leads

Amy Harrison
Amy HarrisonIntegrated Marketing Manager
CRO
+29% trial signups

Survey Your Web Visitors and Personalize by Response

Jenny Miller
Jenny MillerGrowth Manager
CRO
+30% conversions

Rightsized CTAs For Each Buying Stage

Thomas Maremaa
Thomas MaremaaGrowth Marketing Manager
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