- What you’ll learn
- What you’ll need
- The Problem
- The Hypothesis
- The Solution
- 1 — Build a list of target accounts
- 2 — Implement a personalized sales outreach program
- 3 — Arm your SDR team with personalized outbound ABM pages
- 4 — Make sure your tech stack plays nicely to save your sales rep and marketing teams’ time
- The Impact
What you’ll learn
- How to build personalized outbound pages
- How to verticalize your messaging to resonate with target accounts
What you’ll need
- Defined list of target accounts
- Sales automation platform (e.g. Outreach or SalesLoft)
- Rockstar SDR team
- Outbound web personalization platform that can create one-to-one personalized pages at scale
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The Problem
The Hypothesis
The Solution
The Impact
Brex’s outbound campaign was a huge success. They saw a 60% increase in reply rate on SDR emails. In addition, they increased outbound signups by 3x with a much higher ACV than their average deal.
Not only did this make a big impact to their revenue, but it also allowed them to funnel additional dollars into hiring more SDRs & AEs to continue on their massive success.
