- What you’ll learn
- What you’ll need
- The Problem
- 1 — Conversion rate before personalizing customer journey...
- 2 — And after personalizing the customer journey.
- The Hypothesis
- The Solution
- 1 — Get clear on your customer’s website journey
- 2 — Align landing page messaging with the CTA
- 3 — Write segment-specific landing page copy
- The Impact
What you’ll learn
- How to approach segmenting your self-serve and enterprise website visitors
- A simple solution to segment website visitors based on their company size
- How to assess the full buying journey on your website
- Tactics for writing landing page copy that converts
What you’ll need
- A web personalization platform
- CRM data to identify self-serve vs. enterprise visitors
- An understanding of the self-serve and sales-led motions of your product
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The Problem
The Hypothesis
The Solution
The Impact
With the new trial landing page experience built, Brynne re-ran the test to new website visitors.
The SMB trial experience of ‘Start for free’ CTA, followed by a personalized trial landing page led to a 95% lift in conversion.
The original CTA test of changing ‘Start for free’ saw a 67% lift in conversion as well, now that enterprise customers were shown a landing page tailored to speaking with a Sprig product expert.
The learning here is sometimes there's more to take into consideration than just the page or segment a personalization test is running on. When there is something strange going on, take a step back and assess the full user experience journey from the first impression to the follow up.
