With the new trial landing page experience built, Brynne re-ran the test to new website visitors.
The SMB trial experience of ‘Start for free’ CTA, followed by a personalized trial landing page led to a 95% lift in conversion.
The original CTA test of changing ‘Start for free’ saw a 67% lift in conversion as well, now that enterprise customers were shown a landing page tailored to speaking with a Sprig product expert.
The learning here is sometimes there's more to take into consideration than just the page or segment a personalization test is running on. When there is something strange going on, take a step back and assess the full user experience journey from the first impression to the follow up.