"Comment section went crazy. In my media buying experience, that's almost always a good sign." said Ognjen.
But here's what the numbers from this experiment ended up looking like: 1,592 email signups with an average cost per email of $2.75. They also wanted to use this campaign as a brand awareness play, so they were also happy with the $3.89 CPM over 350k impressions.
Despite not selling anything directly from the ad, they saw a few leads from this campaign actually make purchases on CXL’s website. Taking that revenue into account, it led to a $1.65 cost per email and a $2.33 CPM, making this experiment a success.
Personalization isn't just about a better user experience. It has the strongest ROI relative to virtually any other B2B channel. We’ll create an ROI report for your website and show you the best playbooks for increasing conversion.