By shifting their approach and focusing on separating enterprise and self-serve journeys, Benoit and his team were able to take advantage of growing interest during the pandemic and direct enterprise customers towards the tools designed specifically for them. In doing so, Livestorm improved their enterprise conversion rate and expanded their sales team by 5x in a year and a half.
On the website, Benoit also drove a 27% lift in demos booked for enterprise visitors and a 78% lift in new user sign ups for mid-market visitors. Down Funnel, enterprise ACV increased significantly.
“Creating consistent experiences and messaging across the entire funnel has transformed the way we operate not just for marketing and growth, but sales, product, and customer success. We’ve been able to drive more conversion to exceed our revenue goals for both our self-serve and enterprise audiences.”