Marketing School now has 2,000+ episodes over 5 years. It receives ~1M downloads a month and has eclipsed 50M downloads total.
Beyond top-of-funnel discovery, Marketing School is also a major cashflow generator for Eric’s business through sponsorships and paid events.
“Growing a podcast comes down to consistency and designing it to be win-win. Even if Marketing School wasn’t generating revenue directly, it would still be hugely beneficial to me. I’ve designed it to be a content engine that feeds other areas of my business and forces me to stay active in the marketing community.”
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