- What you’ll learn
- What you’ll need
- The Problem
- The Hypothesis
- The Solution
- 1 — Design a show premise that aligns with your business goals
- 2 — Focus on your first 100 listeners
- 3 — Do audience development early and often
- 4 — Turn your audience into a community
- 5 — Use both leading and lagging indicators to prove podcast ROI
- The Impact
What you’ll learn
- The strategy behind a podcast that drives top-line business results
- How to turn a listener into a lifetime customer
- How to use a podcast as a growth engine
What you’ll need
- A podcast distributed on major podcast players
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The Problem
The Hypothesis
The Solution
The Impact
Marketing School now has 2,000+ episodes over 5 years. It receives ~1M downloads a month and has eclipsed 50M downloads total.
Beyond top-of-funnel discovery, Marketing School is also a major cashflow generator for Eric’s business through sponsorships and paid events.
“Growing a podcast comes down to consistency and designing it to be win-win. Even if Marketing School wasn’t generating revenue directly, it would still be hugely beneficial to me. I’ve designed it to be a content engine that feeds other areas of my business and forces me to stay active in the marketing community.”
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