Paid
+50% conversions

Match Landing Page Copy to Ad Keywords and Lower Your CAC

Ryan Narod
Ryan NarodHead of Marketing

What you’ll learn

  • How to prioritize your competitive positioning
  • How to increase return on ad spend (ROAS) and conversions by matching landing page copy to paid search terms

What you’ll need

  • Google Adwords (to do keyword research)
  • A personalization platform that can dynamically match landing page copy to paid search keywords
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The Problem

The Hypothesis

The Solution

The Impact

Because this product had so many competitors, the team didn’t want to spend time creating one-off landing pages for each. Using Mutiny, they were able to take an existing product page and change the page copy on the fly to match the ad intent.

As a result of Radar’s ad-to-page optimization, conversions increased by 50% and the team was able to scale this tactic to other product lines with a different set of competitors.

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