+200 weekly leads

Self-Optimizing Banners to Maximize Your Leads

Usman Khan
Usman KhanGrowth Marketing Manager

What you’ll learn

  • How to use your blog content to convert website visitors with minimal lift

What you’ll need

  • Fantastic thought leadership content, ideally gated to generate leads
  • An AI-driven website personalization platform that can create self-optimizing banners
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The Problem

The Hypothesis

The Solution

The Impact

Because of Mutiny’s ease-of-use, Carta was able to launch all four banner experiences in less than 30 minutes - and that includes the time to analyze top performing assets and draft the banner content! 

After just a few days, Mutiny started routing traffic to the highest performing variation. The “Pitch Deck” experience had a 2x higher clickthrough rate and a 5x higher conversion rate than the next-best experience. Of those that clicked through to the asset, 23% downloaded the whitepaper.

This resulted in Carta driving 200+ additional high-quality leads every week!

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